RESTROOM CLEANLINESS AND GENERATION Z'S OVERALL SATISFACTION IN FAST FOOD CHAINS IN SAN JOSE CITY
DOI:
https://doi.org/10.70059/xfh21t34Keywords:
Dining Experience, Generation Z, Hygiene Standards, Restroom Cleanliness, Service QualityAbstract
Widely recognized modern-day establishments, such as fast food chains, are patronized for the efficient, convenient services they offer. It is known for its palatable menu items, quick service, affordability, mass appeal, and convenience, all of which enhance customer retention. Nonetheless, beyond core offerings, factors such as restroom cleanliness significantly contribute to a business's ability to retain and satisfy customers. Fast-food establishments, despite their strong market presence and ability to satisfy customers through their core offerings, often struggle to meet customers' expectations and satisfaction across all aspects of their business operations. This challenge remains difficult, even for large, well-established leading brands. Furthermore, delivering exceptional service across all business operations not only contributes to the business's success but also fosters deeper customer connections and earns their loyalty. Consequently, every aspect of the business operation, no matter how minor, is carefully considered, as each contributes to the business's efficiency and effectiveness. Accordingly, this research investigated the substantial influence of restroom cleanliness on customers' overall satisfaction at fast-food chains, particularly regarding Generation Z's perceptions.
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